|
| Guerrilla
Multilevel Marketing |
 |
Table
of Contents from
Guerrilla Multilevel Marketing
Chapter 1. Why Guerrilla Multilevel Marketing
Chapter 2. Understanding Strategy and Tactics
Chapter 3. Seven Sentences to a Profitable Future
Tactic 1. Your 7-Sentence Marketing Plan
Tactic 2. Your Marketing Calendar
Tactic 3. Your Consistent Action
Chapter 4. Niche or Miss
Tactic 4. Identifying Ideal Customers By Niche
Tactic 5. Seeking Business-Minded Distributors
Chapter 5. Tactics About You
Tactic 6. Your Passion
Tactic 7. Your Personal Growth
Tactic 8. Your Positive Attitude
Tactic 9. Your Network
Tactic 10. Your Product Knowledge
Tactic 11. Your Market Knowledge
Chapter 6. Tactics About People
Tactic 12. Smiles and Greetings
Tactic 13. Body Language
Tactic 14. Active Listening
Tactic 15. Identifying Core Needs
Tactic 16. Link Your Network to the World
Tactic 17. Use Stories
Chapter 7. Promotional Tools: Don’t Leave Home Without Them
Tactic 18. Sound Bites
Tactic 19. Testimonials
Tactic 20. Business Cards
Tactic 21. Brochures
Tactic 22. Catalogs
Tactic 23. Article Reprints
Tactic 24. Tip Sheets
Tactic 25. Research Studies
Tactic 26. CDs and DVDs
Tactic 27. Bookmarks
Tactic 28. Toll-Free Number
Tactic 29. Voice Mail
Tactic 30. Recorded Info by Phone
Tactic 31. Bumper Stickers and Buttons
Tactic 32. Samples
Chapter 8. The Money Is In Your List
Tactic 33. Using a Contact Management System
Tactic 34. Adding Names Through Referrals
Tactic 35. Buying Leads
Tactic 36. Renting Mailing Lists
Tactic 37. Prospecting Leads Online
Tactic 38. Meeting Your Neighbors
Chapter 9. Fusion Marketing
Tactic 39. Partnering with Businesses and Professionals
Tactic 40. Joining Associations and Lodges
Chapter 10. Tactics for Meetings
Tactic 41. Company Convention
Tactic 42. Opportunity Meetings
Tactic 43. Home Parties
Tactic 44. Lead Group Meetings
Tactic 45. Sizzle Sessions
Chapter 11. Tactics for Public Events
Tactic 46. Fairs, Festivals, and Flea Markets
Tactic 47. Consumer Expos
Tactic 48. Using Signs at Events
Tactic 49. Bringing in Leads Through Contests
Chapter 12. Tactics for Using E-mail
Tactic 50. E-mail
Tactic 51. Daily Tips
Chapter 13. Web Marketing Tactics
Tactic 52. Website
Tactic 53. Incoming Links
Tactic 54. Online Articles
Tactic 55. Pay-Per-Click
Tactic 56. Pay-Per-Call
Tactic 57. Audio/Video Downloads
Tactic 58. Blogging
Tactic 59. Podcasting
Tactic 60. Newsgroups and Forums
Tactic 61. Social Networking Sites
Tactic 62. Online Classifieds
Tactic 63. Spying
Chapter 14. Getting People to Call You
Tactic 64. Write Articles for Publications
Tactic 65. Write a Book
Tactic 66. Free Publicity (PR)
Tactic 67. Teach Adult Education Courses
Tactic 68. Public Speaking
Tactic 69. Be an Expert Online
Chapter 15. Tactics for Advertising
Tactic 70. Calendar of Events Listings
Tactic 71. Direct Mail
Tactic 72. Card Decks
Tactic 73. Inserts and Ride-Alongs
Tactic 74. Display Ads
Tactic 75. Classified Ads in Print Media
Tactic 76. Free Offers
Tactic 77. Co-op Ads
Tactic 78. Your Car As An Ad
Chapter 16. Getting People to Commit
Tactic 79. Getting an Immediate Result
Tactic 80. Providing Social Proof
Tactic 81. Radiating Confidence
Tactic 82. Educating Instead of Selling
Tactic 83. Involving the Customer’s Senses
Tactic 84. Using Three-Way Calls
Tactic 85. Being Assertive By Telling People What To Do
Tactic 86. Giving with Generosity
Tactic 87. Getting on Autoship
Tactic 88. Removing the Risk with Guarantees
Chapter 17. Tactics to Help You Follow Up
Tactic 89. Follow-Up Calendar
Tactic 90. Customer Reactivation Letter
Tactic 91. Newsletters
Tactic 92. Conference Calls
Chapter 18. Duplication
Tactic 93. Using a System
Chapter 19. Improving Your Results
Tactic 94. Providing Outrageously Good Customer Service
Tactic 95. Becoming Accountable
Tactic 96. Associating with Successful People
Tactic 97. Joining a Master Mind Group
Tactic 98. Continuing Education
Tactic 99. Capitalizing on Your Compensation Plan
Tactic 100. Tracking and Measuring Your Results
Tactic 101. Persisting with Your Promotions
Chapter 20. What To Do Next
Resources
Index