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Guerrilla Multilevel Marketing is part of the best-selling marketing series of all time. Over 15,000,000 Guerilla Marketing books have sold in 43 languages.
Get your copy of this Guerilla Network Marketing book with 100 free and low cost network marketing lead generation tools. |
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Guerrilla
Multilevel Marketing Book
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Network Marketing Lead Generation
A good network marketing lead who turns into a customer can pay you income for years to come. That's why some of the top distributors are willing to pay as much as $50 to $100 for a qualified lead. But for those of us with small budgets, that's just not feasible. We need guerrilla marketing tactics that cost little or nothing.
Guerrilla multilevel marketing is a concept developed by Jay Levinson and James Dillehay whereby network marketers with tiny budgets can leverage big results from their promotional efforts.
Below are ten low cost and free network marketing lead gathering ideas to help you increase your revenues:
1. Get the largest number of leads from single promotional campaigns. For example, exhibit your opportunity at well-attended expos. Or, use a press release distribution service to get a single story picked up by multiple outlets.
2. Become an expert on your market, not just your product. By knowing what your prospective audience needs and how they are being served, you can learn how to position yourself as an expert, not just another salesperson.
3. Discover the needs of your prospects by searching LinkedIn or Yahoo Answers to learn whay types of questions people are asking that relate to your product. Then, answer each questioner in a helpful way and include a link to your website in your email signature which can often generate a network marketing lead.
4. Provide daily tips by email autoresponder. Your lead gathering's effectiveness is multiplied when people subscribe to a helpful news or tip delivery email that you provide.
5. Blog about your industry daily. Become not just an expert, but the expert in your field so you can create name recognition for yourself.
6. Give away product samples so that prospective customers can have an immediate result. The faster someone experiences the benefits of your product, the sooner you can get them to purchase.
7. Involve the customer's senses. Studies show that we buy more when we engage our senses, like smelling, tasting, hearing, seeing and touching. The more senses you can activate, the stronger the impact of your message.
8. Send out a customer reactivation letter with a special incentive to previous buyers to come back and buy again. It's five times easier to market to former customers than it is to get new home business leads.
9. Use a system for every process in your lead-gathering process and then document each step along the way. This provides a 'standard operating procedure' you can use to train new sales reps or distributors.
10. Tell people what they should do. Don't leave your marketing messages hanging in the air. Include a call to action. Tell your prospects what action they should take next to get the benefit of your product.
There are hundreds of guerilla marketing ways to grow your MLM business from business opportunity leads. The above tips are just a sampling from the network marketing book Guerilla Multilevel Marketing.