"This is one of the most comprehensive marketing books I have read, and trust me...I have read about 200 marketing books. I purchased a few copies for three top business leaders in my community, and they are calling wanting to know how to buy the book in volume. Each chapter is jam packed with stories, strategies and quotes that are bound to keep you totally engaged. Don't just pick up one copy...go ahead and pick up 10, and hand them out as gifts." ~ Bea Fields, Southern Pines, NC

"Chapter 33 -- Guerilla Marketing 2.0 on the Web -- was worth the investment in this book. It's the best explanation I've seen to date about social media and what we, as guerrilla marketers, must really know about the dizzying array of web-based marketing tools that are available. I'm overhauling my marketing plan with this info. And I'm sending a copy of this book to all of my entrepreneurial friends." ~ J. Hamby, IL

"Wow! Not only does the latest guerrilla marketing book feature dozens of low-cost, high-impact strategies from experts in the field, it also highlights real-world case studies that will inspire you to take action. Entrepreneurs, educators and marketing managers at small, medium and large businesses and non-profits will definitely want to have this among their reference books as it's chock full of actionable tips and tactics guaranteed to skyrocket success." ~ Leslie A. Hamp

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerilla Marketing," plus 24 other business books. His guerilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerilla marketing for ten years at the University of California in Berkeley. And he was a practitioner of it in the United States as Senior Vice-President at J. Walter Thompson and in Europe as Creative Director at Leo Burnett Advertising.

Jay has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, a videotape, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website and a way for you to spend less, get more and achieve substantial profits.

America Online
Netscape
Microsoft
United Airlines
Adobe
Apple
Visa
Wells Fargo
E&J Gallo Winery
Alberto-Culver
Sears
Holiday Inn
Montgomery Ward
Mercedes-Benz
Volvo
Nissan
Chrysler Corp
Westin Hotels
Honda
Club Med
PBS
Playboy
Hyatt Corporation
Encyclopedia Britannica
Pacific Bell
Bank of America